Abstract
This comment asserts that there is a need for an update to the multifactor test considered by courts in determining the strength of a trademark. Traditional factors include the expenses an entity can afford to pay in advertising, but do not give any weight to the presence of the entity on social media to reach its target consumer group.
Recommended Citation
Caroline Mrohs,
How Many Likes Did It Get? Using Social Media Metrics to Establish Trademark Rights,
25
Cath. U. J. L. & Tech
(2017).
Available at:
https://scholarship.law.edu/jlt/vol25/iss1/5
Included in
Communications Law Commons, First Amendment Commons, Intellectual Property Law Commons, Internet Law Commons, Public Relations and Advertising Commons, Science and Technology Law Commons, Social Media Commons
