Maintaining a Conversation with the Consumer, While Protecting the Brand: A Discussion with Under Armour
Vandervoort discussed the growth of Under Armour and the structure of the brand. “There is constant innovation going on and because of that we have become a target…Some of our teams include patent and trademark, consumer protection, commercial, cyber security, litigation, and digital,” she said. Rettew discussed how Under Armour works with Finnegan to litigate cases and how they decide where to put resources. He also provided examples of cases.
Vandervoort, Toke and Rettew, Douglas A., "Maintaining a Conversation with the Consumer, While Protecting the Brand: A Discussion with Under Armour" (2018). Dean William Callyhan Robinson Intellectual Property Lecture Series. 5.